The Marketing Hub Online Course
Turn your website into a connected marketing journey.
Learn how to guide the right people from the message that catches their attention to a focused page, a clear next step and useful follow-up—using a practical model you can build one spoke at a time.
Online course in the ChrisBatten.uk Studio members’ area.
The Marketing Hub Model
The Familiar Problem
Your website may have all the right pages.
Does it guide people anywhere?
Many business websites ask every visitor to start at the same homepage, browse the same menu, and work out for themselves which offer or action is relevant. A person who arrives from a specific post, article or recommendation may have to search for the very thing that brought them there.
The existing website still has a role. The opportunity is to make the journey into and through it more relevant.
Introduce The Model
A clearer way to connect your marketing
Each spoke creates a more relevant starting point. Visitors can take the intended action or, when they need more confidence, follow a route to useful information in the central website. Follow-up can then continue providing value and guide them towards an appropriate next step.
The Hub & Spoke Marketing Model
The Rim — The Target Market
The wider target market and the distinct groups or decision-makers within it.
The Spokes — Focused Landing Pages
Focused landing pages, each created for a particular audience, specific need, offer or purpose.
The Hub — The Central Website
The main website, where interested visitors explore your wider business story, services, evidence and resources.
One audience. One relevant page. One clear next step. One connected journey.
Practical Examples
See the model working in practice
Three real-world demonstrations of the Marketing Hub framework in action.
Example A — A Useful Guide
A social post speaks to sole traders struggling to keep on top of their bookkeeping. It leads to a focused page offering a practical guide. The page explains the guide and invites the visitor to request it. A confirmation email delivers the guide and offers a related, useful next step.
Example B — A Service Offer
An article discusses a particular business challenge. Instead of sending every reader to the homepage, its link leads to a page about the service that addresses that challenge. The page explains who the service is for, what it involves, what the visitor can do next and where to find further reassurance.
Example C — An Event or Workshop
A campaign invites a defined audience to a workshop. The landing page continues the same message, explains what attendees will learn and makes registration straightforward. Confirmation and follow-up explain what happens next.
What The Course Covers
Understand the model. Plan your first spoke.
Rethink the Website
Move from organising static pages to planning purposeful customer journeys.
Understand the Marketing Hub
See how the market, focused landing pages and central website connect.
Follow the Journey
Connect audience and offer to content, a landing page, action and follow-up.
Choose a Practical Starting Point
Define one audience, specific need, offer and next step.
Create a Focused Page
Understand the key elements that help a visitor recognise relevance, value, trust and direction.
Continue the Relationship
Plan confirmation, delivery, useful follow-up and the next sensible commitment.
Build Your First-Spoke Action Plan
Bring your decisions together and identify exactly what to build next.
Tangible Value
Leave with a clearer plan for your first connected journey
The course helps you think through the critical decisions that make a marketing journey genuinely useful—emphasising progress and clarity.
- Who one focused journey is for
- What situation, need or ambition matters to that audience
- What useful offer fits their readiness
- What the page should ask them to do
- How people will find the page
- What reassurance they may need
- What happens immediately after they act
- How to judge whether the journey is useful and where it can improve
Is It Right For You?
Who it’s for — and who it may not suit
A Good Fit For
Business owners, consultants and independent professionals who want a more purposeful website journey, are ready to focus on one audience or offer, and want a practical framework they can apply to their existing marketing.
Not A Promise Of
An instant website rebuild, a guaranteed sales result, or a technical platform tutorial. The model is about decisions and customer experience; businesses can apply it using the tools and website they already have.
Meet Chris Batten
Where Ideas Become Your Reality
I’m Chris Batten. I write about content marketing, sales, human capability, business and what becomes possible when we learn to think differently about ourselves.
The Studio is the ChrisBatten.uk members’ area where the Marketing Hub course lives—part of a wider purpose of turning practical ideas into something real.
Read My StoryStart Building
Start building your Marketing Hub
Get access to the Marketing Hub online course in the Studio members’ area for £45. Begin by working through the model and planning one useful spoke for your business.
After payment you’ll receive confirmation and your Studio course access details by email.
Questions
Frequently asked
Who is the course for?
Small-business owners, consultants and independent professionals who want their marketing to work together and are ready to focus on one audience or offer using a practical framework.
Do I need a new website?
No. The model is about decisions and customer experience. You can apply it using the tools and website you already have—it doesn’t require replacing your existing site.
Is this technical training?
No. It’s a thinking and planning model, not a technical platform tutorial. It focuses on relevance, journeys and the next sensible step.
How do I access the course after purchase?
After your £45 payment you’ll receive confirmation by email with your Studio members’ area access details, so you can begin working through the model straight away.
What does the £45 include?
Access to the Marketing Hub online course in the ChrisBatten.uk Studio members’ area, taking you through the model and helping you plan your first connected journey.